Online Marketing

What is Internet Marketing?

Internet Marketing is application of Internet and related technologies to achieve the organization's marketing objectives.

Web Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a service or product, supply information to prospective customers and to reach different geographical areas and specific niche markets.

CONSUMER centered marketing is the key for success of any organization. Focusing on consumer wants and needs will assist an organisation to please in fact to thrill its customers more effectively and efficiently. Since acquiring a brand-new client is costly than keeping the existing consumer, Building close relationships and retaining existing Online Marketing Tool consumers is extremely important.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is extremely important.

Online Marketing Tools

Search Engine Marketing

Since 85% of Internet web surfers utilize search engines to discover brand-new sites, browse Engine marketing is important. Research study reports reveal that the majority of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of search engine traffic.

E-mail Marketing

Email marketing can be used to drive sales, offer customer service and to develop close relationships with the customers. E-mail marketing is an expense reliable Internet Marketing tool and the outcomes can be quickly determined. If we are to lease an E-mail list from an outside source the response rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and cost effective marketing because you pay only for performance.

Banner Advertising

Banner advertising was quite popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not satisfactory banner advertising still considers as an effective branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium might be used to spread the word about your organisation amongst the target audience. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about new websites. Hotmail is among the very first examples of Viral Marketing.

Publicity

Publicity has to do with producing awareness, constructing trust and reliability. Online news release distribution plays the primary role in this.

Search Engine marketing is essential because 85% of Internet surfers utilize search engines to discover brand-new websites. E-mail marketing can be utilized to drive sales, supply client service and to develop close relationships with the customers. E-mail marketing is an expense reliable Internet Marketing tool and the results can be easily measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of info about brand-new websites.